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Healthcare marketing happiness.

 

Digital Strategy / Growth Marketing

Technology is the great equalizer. Using technology, companies of all sizes can develop meaningful dialogue with their audiences. A powerful digital strategy can provide the venues for authentic and accessible content that attracts and grows business. But in order to do this, you need to understand the landscape. A person’s digital ecosystem is fragmented. There are brand advocates and  audience influencers we can use to get our message through. Whether it’s non-personal HCP communications to no-see and white-space doctors, or providing a circle of trust to patients and caregivers, we can develop an approach together that reaches and moves audiences to action.

Here are some projects to consider me for:

  • Audience research/personas
  • Competitive research
  • Website plans and site maps
  • Social media playbook development
  • Content marketing strategies
  • On-going community engagement

Virtual and Augmented Reality

You need someone who breathes healthcare. I know the unique requirements of launching virtual and augmented reality experiences in a regulated environment. I specialize in educating on the available platforms, critical success factors and physician adoption.  No egos here! I can come in alongside your cross functional teams. Together we can align on strategies for development and deployment of your platform. Bonus: My background knowledge in healthcare marketing can help you navigate the complex world of FDA regulations.

Here is what I specialize in:

  • AR/VR experience ideation
  • Internal stakeholder alignment
  • Budget and/or RFP development
  • Field research
  • Prototype testing
  • Launch and promotion strategies

On-Going Marketing Support

Planning out and inspiring projects is great! But do you need someone to collaborate with for the long-haul? Do you need assistance managing partners, internal resources and all the deliverables? I can take on analytical projects that let you visualize the information you need to know to identify issues to fill the gaps. Whether you need marketing assistance for a moment in time, or on-going support, I will keep projects on schedule!

This is just a sampling of what I can do:

  • SWOT/competitive analysis
  • Team brainstorm facilitation
  • Media/Google Analytics reporting
  • Search engine marketing (SEO and SEM)
  • Touchpoint mapping/journeys
  • Powerpoint decks/speaker notes

 

Workshops and Education

The world we live in is changing every day. This means the way we communicate our message evolves everyday. You can keep your team informed and inspired through workshops developed to lift the veil on digital marketing and new platforms for brand experiences. Providing this high level of education and support is one of my favorite things to do! As a professor, I know the power of that “a-ha” moment when someone gets excited about new ideas in marketing. These workshops include audience participation and activities that demonstrate understanding of the content. I would work with you to define the required outcomes, outline and customized approach for your needs.

My previous workshops include:

  • Social/content marketing 101
  • FDA/OPDP: Healthcare marketing regulations
  • Presentation skills training

Also check out my “Get Smart” section for free marketing tips and advice.

Go

Got a project in mind?

It’s easy to work with me.

1

You Contact Me.

Let’s talk about your project, deadlines and what is keeping you up at night. I can offer my perspective on the situation, and guide you toward a solution.


Contact Kristi
2

Together We Scope the Project.

If you choose me to help you, I will provide you with a few detailed options on deliverables, assumptions, timing and costs. We can negotiate a flat project-based fee, or hourly rate, depending on your needs.


And did I mention? I’m an early riser. East coast conference calls are no problem for me.

3

We Kill It!

Together, we work efficiently to provide the highest-level of project work. And I can provide a turn-key 360° approach: leading and participating in kick-offs, brainstorms, internals, reviews and client presentations.


Let’s Chat!

Kristi specializes in creating integrated marketing strategies and plans for niched audiences within the medical device, diagnostic, and specialty pharmaceutical space. She is an adjunct professor at West Virginia University in the Integrated Marketing Communications online masters program. She holds a BS in graphic design and a MS in integrated marketing communications. She works nationwide from her home office in Orange, California where she lives with her husband, son, 3 rescued dogs and 4 urban baby chickens.