Get smart about healthcare communication.

Build a library.

I love to read. Here are some current favorite books from my bookshelf:

Know FDA Rules.

There are guardrails when it comes to healthcare marketing (especially in social). Here are some I reference all the time:

Keep growing.

Have you ever thought about getting your masters degree in marketing? I currently teach IMC-641 Social Media and Marketing (see my video below) and IMC-614 Media Analysis within the Integrated Marketing Communications masters program at West Virginia University. This program was named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide. It was also named a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category.

This program is 100% online. The courses are only 8 weeks. It is a very comprehensive, yet very flexible program. I highly recommend it! For more information, visit the WVU IMC website.

Want to learn more? Contact me!

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Kristi specializes in creating integrated marketing strategies and plans for niched audiences within the medical device, diagnostic, and specialty pharmaceutical space. She is an adjunct professor at West Virginia University in the Integrated Marketing Communications online masters program. She holds a BS in graphic design and a MS in integrated marketing communications. She works nationwide from her home office in Orange, California where she lives with her husband, son, 3 rescued dogs and 4 urban baby chickens.